Marouf, OuidedGhennam, Fatima2024-10-232024-10-232024http://dspace.univ-oeb.dz:4000/handle/123456789/20200This master dissertation argues that American political parties choose national icons in order to win presidential election. These parties often prioritize charisma, popularity, and the ability to win a broad coalition of people, rather than political acumen and competency. It examines the cases of Andrew Jackson, Ulysses S. Grant, and Donald Trump who garnered significant support despite having no prior political experience. Through deeply analyzing these cases, this research work attempts to pinpoint the essential factors that affect the selection of presidential candidates who might not have the training or experience necessary to properly lead the country. By analyzing the relationship between political parties, voters, and the media, this research seeks to highlight the way by which political parties manage to balance the requirement to choose a candidate who is not qualified to lead the country with the need to appeal to a broad spectrum of people. In the end, by expanding the knowledge of the factors influencing the selection of presidential candidates and the process of holding presidential elections, this research aims to advance future decision-making that is more informed and effective. The results of this dissertation spotlight the real and most prominent variables that affect the choice of selecting nominees for the American presidential election. It emphasizes the significance of charisma and name recognition in the nomination process and the possible repercussions of giving these qualities precedence over political competence.enOther