Eltaher Mohammed Ahmed Mohammed HammadAbdelMalik Osman Omer Abdalla2025-03-192025-03-192023http://dspace.univ-oeb.dz:4000/handle/123456789/21416Entrepreneurship orientation is an important tool that facilitates firm performance. The purpose of this study was to examine the relationship between entrepreneurship orientation (EO) and firm performance market based innovation as mediate. Within SMEs sector. Entrepreneurship is an important for the support of small and medium enterprises. Results shows that the three dimensions of the entrepreneurship orientation: pro-activeness, risk taking and competition aggressiveness affect firm performance. This study contributes to the rare empirical investigate of the entrepreneurship orientation and firm Performance. The paper provides detail discussion, Imitations and suggestions for future research.enEntrepreneurship orientation; Market based innovation; Firm performance; SMEsThe mediating role of market innovation between Entrepreneurship orientation and the firm performance- field on SMEs Sector- Sudan-2022الدور الوسيط لابتكار السوق بين توجيه ي رادة الأعمال ومجال أداء الشركات في قطاع المشروعات الصغيرة والمتوسطة السودانArticle