Messaoudi, AminaBelkhiri, RahmaBoukemache, Wissame2021-01-142021-01-142020http://hdl.handle.net/123456789/9709The Bluest Eye is Toni Morrison's first novel in which she challenges Western standards of beauty and demonstrates that the concept of beauty is socially constructed. This novel attacks the founders of beauty standards. Accordingly, this study is an attempt to show how the standardization of beauty is one form of patriarchal oppression in the modern capitalist world. Built on Louis Althusser's concept of "Interpellation", this research shows how the myth of beauty is constructed and established through apparatuses like cinema and school. In addition, our reading of the novel in question using Alice Walker's "Womanism" and Julia Kriestiva's the "Semiotic" and the "Symbolic" exposes the parameters through which the ideology of beauty takes place. Also, It investigates the reason behind the behavioral changes that some characters undergo in order to achieve acceptance in the white community, and it highlights the destructive effects of the dominant white ideology on black characters. Finally, this study demonstrates that the novel in question offers some modes of resistance against the enslaving myths of beauty. It presents an effective example of resistance to the dominant white ideology in order to pave the way for African American self- affirmation.enRésistanceRacismBeauty standardInterpellationWomanismOther