Analytical study of digital marketing applications in Algerian hotels: a case study of 13 hotels in Constantine Province

Simple item page
dc.contributor.authorAzizi, Nadir
dc.contributor.authorBouacha, Mbarek
dc.date.accessioned2024-02-15T18:30:19Z
dc.date.available2024-02-15T18:30:19Z
dc.date.issued2019-09-30
dc.description.abstractThe aim of the article is to analyzes the digital marketing tools uses by hotels such Social Media Marketing, Search Engine Optimization, Google AdWords, Booking.com and tripAdvisor. We adopt a descriptive research by using a case-study method comprising the analysis of the process of booking customers for a room in the hotel and we divided the process into four levels: traffic, website, booking system and booked, each level incorporating a set of indicators integrated into digital marketing tools. We choose 13th hotels in the state of Constantine- Algeria. The results show that the majority of hotels in the province of Constantine do not apply digital marketing tools and even free of charge, except for international hotels that have branches in the province of Constantine. Finally, a set of recommendations have been proposed for hotels to achieve their objectives in light of environmental complexity.
dc.identifier.issn2352-9962
dc.identifier.issn2572-0147
dc.identifier.urihttp://dspace.univ-oeb.dz:4000/handle/123456789/18389
dc.language.isoen
dc.publisherUniversity of Oum El Bouaghi
dc.subjectDigital marketing; Hotels; booking process; Constantine
dc.titleAnalytical study of digital marketing applications in Algerian hotels: a case study of 13 hotels in Constantine Province
dc.title.alternativeدراسة تحليلية لتطبيقات التسويق الرقمي في المؤسسات الفندقية الجزائرية: دراسة حالة لـ 13 فندق بولاية قسنطينة
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Analytical study of digital marketing applications in Algerian hotels a case study of 13 hotels in Constantine Province.pdf
Size:
2 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
المقـــــــــــــــــــالات