AI applications and digital marketing methods in healthcare services
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Date
2024
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University of Oum El Bouaghi
Abstract
The need to accelerate the discovery of medicines, vaccines and demand for digital healthcare services has increased as health organizations have worked to develop outlets and channels to reach their customers and improve interaction with them. This paper aims to analyse the relationship between the growing phenomenon of integration of AI applications into health service delivery and the evolution of digital marketing methods, using the analytical approach in the analysis of theoretical literature and previous studies and the analysis of statistics and reports from specialized statistical sites (statista.com). The study concluded that the diverse AI technologies built into the provision of health care services had led to the development of health digital marketing methods.
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Keywords
Digital marketing; E-health; Artificial intelligence