Media campaign design stages

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dc.contributor.authorBenseghier, Zakaria
dc.date.accessioned2025-05-25T21:19:13Z
dc.date.available2025-05-25T21:19:13Z
dc.date.issued2021
dc.description.abstractThe aim of this research is to review and explore the stages of media campaigns design and to attempt to plan for new complimentary stages' outline. Thus, previous studies were examined, observations on stages of design were drawn, and then different design stages were selected and suggested to be implemented. This aims at guiding institutions to design their best media campaigns by establishing design stages' rules and principles for successful media campaigns
dc.identifier.issn1112-9255
dc.identifier.urihttp://dspace.univ-oeb.dz:4000/handle/123456789/22526
dc.language.isoen
dc.publisherUniversity of Oum El Bouaghi
dc.subjectCommunication Campaigns; Social Marketing; Media Campaigns
dc.titleMedia campaign design stages
dc.typeArticle
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