Media campaign design stages
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Date
2021
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University of Oum El Bouaghi
Abstract
The aim of this research is to review and explore the stages of media campaigns design and to attempt to plan for new complimentary stages' outline. Thus, previous studies were examined, observations on stages of design were drawn, and then different design stages were selected and suggested to be implemented. This aims at guiding institutions to design their best media campaigns by establishing design stages' rules and principles for successful media campaigns
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Keywords
Communication Campaigns; Social Marketing; Media Campaigns