Methods for measuring the profitability of marketing operations

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dc.contributor.authorBenamara, Ahlem
dc.date.accessioned2025-03-19T20:46:29Z
dc.date.available2025-03-19T20:46:29Z
dc.date.issued2023
dc.description.abstractThe research aims to identify the most important quantitative methods used in measuring the profitability of marketing operations as it aims to clarify the necessary ways and methods that lead the company to study the profitability of its marketing operations and to measure and then evaluate them. We have come to the conclusion that the marketing process starts from choosing the appropriate marketing strategy to developing an appropriate promotional mix that guarantees the products reach consumers, and we have also found the relationship between profit and profitability, and we were able to measure it on puig using quantitative methods, and the study concluded that the company only quantitative methods based on indicators for revenues, orders, investments and profits are based on specific time periods.
dc.identifier.issn2352-9962
dc.identifier.urihttp://dspace.univ-oeb.dz:4000/handle/123456789/21412
dc.language.isoen
dc.publisherUniversity of Oum El Bouaghi
dc.subjectMarketing; Profitability; Profitability of Marketing Operations; Perfume Market; Puig Company
dc.titleMethods for measuring the profitability of marketing operations
dc.title.alternativewith an applied study on perfume market companies
dc.title.alternativeطرق قياس ربحية العمليات التسويقية من خلال دراسة تطبيقية على شركات سوق العطور
dc.typeArticle
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