Methods for measuring the profitability of marketing operations
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Date
2023
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Journal Title
Journal ISSN
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Publisher
University of Oum El Bouaghi
Abstract
The research aims to identify the most
important quantitative methods used in
measuring the profitability of marketing
operations as it aims to clarify the
necessary ways and methods that lead the
company to study the profitability of its
marketing operations and to measure and
then evaluate them.
We have come to the conclusion that
the marketing process starts from
choosing the appropriate marketing
strategy to developing an appropriate
promotional mix that guarantees the
products reach consumers, and we have
also found the relationship between profit
and profitability, and we were able to
measure it on puig using quantitative
methods, and the study concluded that the
company only quantitative methods based
on indicators for revenues, orders,
investments and profits are based on
specific time periods.
Description
Keywords
Marketing; Profitability; Profitability of Marketing Operations; Perfume Market; Puig Company