Between globalization et americanization
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Date
2017
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Publisher
university of Oum- El- Bouaghi
Abstract
Hollywood's role in the Americanization of the world has been the center of many academic studies. This paper attempts to examine its genuine stand in the time of Globalization. Although Hollywood plays a part in globalization, it propagates the American popular culture overseas under the concept of Americanization. Starting from the 20th century the American movie industry witnessed a global rise and initiated the spread of the American culture abroad. By the end of the century American media conglomerates were established and enabled for Hollywood's domination over world cinemas. Consequently, Hollywood's global success shows how Americanization takes effect in foreign countries.
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Keywords
American culture, American media