Analytical study of digital marketing applications in Algerian hotels

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dc.contributor.authorAzizi, Nadir
dc.contributor.authorBouacha, Mbarek
dc.date.accessioned2023-09-19T09:07:05Z
dc.date.available2023-09-19T09:07:05Z
dc.date.issued2019
dc.description.abstractThe aim of the article is to analyzes the digital marketing tools uses by hotels such Social Media Marketing, Search Engine Optimization, Google AdWords, Booking.com and tripAdvisor. We adopt a descriptive research by using a case-study method comprising the analysis of the process of booking customers for a room in the hotel and we divided the process into four levels: traffic, website, booking system and booked, each level incorporating a set of indicators integrated into digital marketing tools. We choose 13th hotels in the state of Constantine- Algeria. The results show that the majority of hotels in the province of Constantine do not apply digital marketing tools and even free of charge, except for international hotels that have branches in the province of Constantine. Finally, a set of recommendations have been proposed for hotels to achieve their objectives in light of environmental complexity.ar
dc.identifier.issn2352-9962
dc.identifier.issn2572-0147
dc.identifier.urihttp://hdl.handle.net/123456789/16144
dc.language.isoenar
dc.publisherUniversity of Oum El Bouaghiar
dc.subjectDigital marketingar
dc.subjectHotelsar
dc.subjectBooking processar
dc.subjectConstantinear
dc.titleAnalytical study of digital marketing applications in Algerian hotelsar
dc.title.alternativeA Case study of 13 hotels in Constantine provincear
dc.typeArticlear
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