Environmental responsibility in Algerian tv ads reality and prospects

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dc.contributor.authorMerraouche, Ikram
dc.contributor.authorBahri, Amira
dc.date.accessioned2024-02-11T20:43:34Z
dc.date.available2024-02-11T20:43:34Z
dc.date.issued2020-12-31
dc.description.abstractThis research is meant to show the new direction in the world that depends on adoping the environmental dimension in various institutional activities besides to look in status of algerien televisions advertisment and the embodiment of the environmental responsabilities in it. This study concluded that the advertising in algeria is still bounded by some rules that negativitely affecte dits quality. Also the embodiment of the environmental dimension is limited in the awarness advertissment that the state lunched to guide energitical resources where most of institution that realy produce green products are still ignoring the importance of showing the environmental dimension in their advertissments and what it could acheive of benefits and rising in their incomes.
dc.identifier.issn2352-9962
dc.identifier.issn2572-0147
dc.identifier.urihttp://dspace.univ-oeb.dz:4000/handle/123456789/18247
dc.language.isoen
dc.publisherUniversity of Oum El Bouaghi
dc.subjectEnvironmental responsibility ; Algerian TV ads
dc.titleEnvironmental responsibility in Algerian tv ads reality and prospects
dc.title.alternativeالمسؤولية البيئية في الإعلانات التلفزيونية الجزائرية: واقع وآفاق
dc.typeArticle
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