The Impact of digital marketing on consumer purchase decision in the Algerian telecom sector case study: atm mobilis

Simple item page
dc.contributor.authorEl-Moffock, Nabila
dc.date.accessioned2024-02-05T16:10:33Z
dc.date.available2024-02-05T16:10:33Z
dc.date.issued2021-06-30
dc.description.abstractThe purpose of this study is to analyze the impact of digital marketing on Algerian consumer decision making process in the mobile telecommunication sector, specifically the national mobile operator: ATM Mobilis. This research is based on survey method, as the questionnaire was administered to a sample of 250 individual and the response rate was 88% or 220 respondents. After statistical processing and testing hypotheses, the findings of the study revealed that digital marketing has an impact on consumer decision making process with a more influential impact on information research stage, evaluation of alternatives and the purchase stage. As a result, businesses need to incorporate digital marketing strategies that reach out consumers in the right places at the right moments that most influence their decisions.
dc.identifier.issn2352-9962
dc.identifier.issn2572-0147
dc.identifier.urihttp://dspace.univ-oeb.dz:4000/handle/123456789/18090
dc.language.isoen
dc.publisherUniversity of Oum El Bouaghi
dc.subjectConsumer purchase decision; Digital consumer behavior; Digital marketing; Digital tools ; Internet
dc.titleThe Impact of digital marketing on consumer purchase decision in the Algerian telecom sector case study: atm mobilis
dc.title.alternativeموبيليس ATM أثر التسويق الرقمي على عملية اتخاذ القرار للمستهلكين الجزائريين في قطاع الاتصالات: دراسة حالة
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
The Impact of digital marketing on consumer purchase decision in the Algerian telecom sector case study atm mobilis.pdf
Size:
291.72 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
المقـــــــــــــــــــالات