Browsing by Author "Merzougui, Sarra"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    The Impact of the american cultural imperialism on the algerian society
    (university of Oum-El-Bouaghi, 2015) Merzougui, Sarra; Maameri, Fatima
    Although it is not clearly seen, the algerian culture is one of the world cultures that are heavily influenced and threatened by the american culture. This workaim satstudying the impact of american cultural imperialism on the algerian society. It investigates the american cultural threat over the algerian indigenous culture and its major sources, particularly the Middle East Broadcasting Center (MBC) commercials that advertize the american brands. Since the MBC channels are the most watched by algerians, this work considers these MBC comercialsto be a cultural threat for they do not merely propagate for products but for a whole culture. Moreover, this research aims at uncovering the influence of the MBC advertisements on algerians and therefore the influence of american culture in Algeria through the consumption of american products. Our empirical study on the MBC reveals that later massively broadcasts the american advertisements which affectsheavily the algerian society.