Browsing by Author "Merraouche, Ikram"

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    Circular economy in reference to theory and practice
    (Oum El Bouaghi University, 2021) Merraouche, Ikram
    This research paper aims to determine methods that production companies should undertake in order to control the inflation of waste as well as the unreasonable exploitation of natural resources. The study concluded that the best solution in getting rid of this problem is to move from linear (unidirectional) economic model i.e: production-consumption- elimination, towards a circular economic model which is based on “cradle-to-cradle” principle i.e: production- consumption- recycling- production. This principle allows the production of goods whose parts are all recyclable. Several experiments of companies that designed their products according to “cradle-to-cradle” principle have been exposed. This is through selecting two sectors; the office furniture industry (Orange box and Steelcase companies), and fabric industry (i Collect and Teriva companies).
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    Environmental responsibility in Algerian tv ads reality and prospects
    (University of Oum El Bouaghi, 2020-12-31) Merraouche, Ikram; Bahri, Amira
    This research is meant to show the new direction in the world that depends on adoping the environmental dimension in various institutional activities besides to look in status of algerien televisions advertisment and the embodiment of the environmental responsabilities in it. This study concluded that the advertising in algeria is still bounded by some rules that negativitely affecte dits quality. Also the embodiment of the environmental dimension is limited in the awarness advertissment that the state lunched to guide energitical resources where most of institution that realy produce green products are still ignoring the importance of showing the environmental dimension in their advertissments and what it could acheive of benefits and rising in their incomes.