قسم العلوم التجارية

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Browsing قسم العلوم التجارية by Author "Attafi، Ikram"

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    The use of event marketing in promoting destinations during covid-19 pandemic
    (جامعة أم البواقي, 2022) Attafi، Ikram
    The goal of thisthesisis to determine and understand if sports mega-eventsthat are nowoftenhosted by countries can serve as a tool to improve and promotetheir international perception as attractive tourist destinations. The presentstudyanalyzesthe perception of Qatar hosting the 2022 FIFA World Cup by studyingindividuals’ expectations whoboughttickets to attend the game, comparing the results to the case of Algeria hosting the Mediterraneangames 2022 during the global healthcrisis, Covid-19. The problemwasexaminedusing the availablesecondary data, as well as empirical data wecollected by surveymethods. The studyconfirmsthat Sport eventtourismis a huge and growing global industrywith important economic implications for both the sport, the event and the impact of travel and tourismrelatedbenefits on host destinations. A primaryfunction of a sport eventis to provide the host communitywithanopportunity to secure high prominence in the tourismmarket place. Hostingmega sport events has been a focus of destination marketing organizers as a strategy to enhance destination image and differentiateitstourismproducts. In the same time, Communities are attracted to hosting sport events to draw marketing benefitsthatwillcontribute to the success of the destination in the long run by creatingawareness, improvingtheir image withvisitors and attractingtourism business to generate future inbound travel. It isalsonecessary to improve the understanding of how visitors to sports mega-events are adapted to the new situation caused by the Covid-19 pandemics, and how its impact is on theirbehavior.